What is AdSense and How does it Work?

Google AdSense is an advertising network run by Google that allows bloggers and website owners an opportunity to earn money by showing text, image, video, and other interactive advertisements on their websites. These ads are targeted by site content and audience.

AdSense ads are cost-per-click (CPC) meaning you get paid for every time an ad is clicked on your website. The amount you receive per click varies based on ad content and user’s demographic.

So you can receive 10 clicks on your ads where one click may be worth $6 while others are only work $0.20 each.

It all depends on your user demographic and site content. For example traffic from tier-1 countries (U.S, U.K, Australia, and Canada) usually get a much higher CPC vs traffic from tier-3 countries.

Here are three factors that impact your overall AdSense revenue:

  • Ad Size
  • Ad Placement
  • Quality of Traffic

Let’s take a look at which AdSense size and placements perform the best.

Managing and Inserting Adsense Ads in WordPress
The best way to manage ads in WordPress is by using an ad management plugin. These plugins allow you to insert and manage your ads from one spot without writing any code.

Here are some WordPress plugins to optimize your AdSense placements.

1. Insert Post Ads
Insert Post Ads

As the name suggests, Insert Post Ads is a free plugin that allows you to easily insert ads inside your WordPress blog posts.

The plugin allows you to place your ads in between your paragraphs which can significantly boost your revenue.

It is very easy to use and does not require any complicated settings. Simply create a new ad unit and paste the Adsense ad code. Select where you want the ad to appear, e.g. after paragraph 1 and publish the ad unit. That’s all, the plugin will automatically start displaying the ad in your posts.

Check out our tutorial on how to insert ads within your post content in WordPress.

2. Adsanity

Adsanity is a premium WordPress plugin to properly manage ads on your WordPress site. It works with all advertising platforms including Google AdSense. You can easily create and insert ads on your WordPress site and manage all your ad units from your WordPress admin area.

You can create ad groups and display ads on rotating basis. You can also display ads using drag and drop WordPress widgets. For more information take a look at our tutorial on how to manage ads in WordPress with Adsanity plugin.

3. OIO Publisher
OIO Publisher

OIO Publisher is another ad management tool available for WordPress. It is simple to use and provides you an easier way to manage and insert AdSense ads into your WordPress site. You can create Ad zones for different ad units and use buttons and widgets to insert ads on your site. OIO Publisher also offers stats on how your ad units are doing. Check out our tutorial on how to manage ads in WordPress with OIO Publisher.

These plugins work with all WordPress themes, and we highly recommend that you use them for your ad placements.

If you’re about to start a new website, then consider using some of the AdSense optimized WordPress themes.