How Many Blog Posts Do You Need To Generate 1 Million Pageviews

Well, it really depends as there is no magical number. I have already cited few examples about how different niche blogs are making almost $3,000/month without generating the required 750,000 pageviews a month.

Remember, pageviews = $$$. The more you generate, the more money you will/can make.

The effort that’s required to push the traffic of any website clearly depends upon its industry, authority, and marketing effortsSo, it’s definitely possible that Website A is generating a million pageviews from under 1,000 blog posts while Website B is generating a million pageviews from 10,000.

And if it’s a dynamic blog (like a news blog) then the number of pages required will be much more than that as its pages gets outdated rapidly.

For example, the mega-popular technology blog TheNextWeb.com is getting around 3 million pageviews (according to BuySellAds.com) and it’s got around 150,000 indexed pages on Google. Another technology blog, 9to5Google.com is also getting around 3 million pageviews but it’s got less than 50,000 indexed pages on Google.

The actual number of pages could be much less than that as Google indexes a lot of archive pages and user-generated content as well. Both those websites are news blogs and they publish tons of posts every week/month.

Now I have also checked the stats of the popular how-to blog Labnol.org and have seen that it’s getting over 2 million pageviews. I also found out that it’s got less than 10,000 indexed pages on Google and the actual number of blog posts is less than 5,000 (got the number from its website architecture). And it’s a single-authored blog with no crappy guest posts either.

Then there are viral blogs that can attract massive traffic in no time at all. Anyway, I’m not so excited about it as I don’t like those websites. Moreover, you can’t say whether those traffic is going to sustain or not as everything depends upon the virality of the content (you can’t predict that, can you?).

For instance, here’s the traffic stats of a viral blog.

Viral Blog Traffic Stats

As you can see, the traffic went up from 50,000 pageviews to 4 million pageviews a month in just 6 months and now it’s less than 300,000. It’s that volatile!

As I have already mentioned, there is no magical numbers that I could give. But I can give you a perspective using my own traffic insights and you can then apply your own maths to get your figures right.

I started this blog in 2007.
I was averaging around 3,000 visits/month after 2 years in 2009.
The total number of blog posts was less than 350 in 2009.
And a large percentage of them were garbage (or thin content) with a lot of news posts and not-so-unique topics.
Most of the organic traffic was driven only by a handful of posts.
And then the blog was more or less idle for the next couple of years (2010-11) and I published few blog posts randomly.
And then I decided to revamp the blog in 2012.
So, I had around 365 blog posts as of March, 2012 — that is, just before I decided to revamp the blog.
The monthly traffic was around 12,000 visits/month then.
That was a 300% jump in traffic in two years when I was hardly publishing new posts and was not doing a thing to improve the traffic.
Again, most of the traffic was driven by few evergreen posts.
And then I focused on content creation for the next six months and started publishing more research backed and in-depth content.
The organic traffic jumped almost 400% in 6 months — from 9,000 to 45,000.
In 2013, I redesigned the blog and began to stick with my own editorial philosophy (thanks to Google Panda).
I deleted all the garbage posts published way back in 2007-11, and ended up removing almost 90% of the content.
I started from the scratch, and focused on content creation for the next two years (2013-14) and was able to double the organic traffic.
In all, my daily organic visits over the past 8 years looks like — 100 to 300 t0 1,500 to 300 to 1,500 to 3,000. And the monthly traffic looks like:
Traffic Stats

And the stats show that, I had 200 blog posts when I was averaging 1,500 daily visits and I had less than 250 posts when I started averaging 3,000 daily visits.
It means that the traffic growth rate was much higher than the pace at which new content is created.
So, I guess it’s safe to assume that if I double the number of posts to 500 from the current 250 the traffic should also double/triple from here.