How can I unlock the full potential of my AdSense?

You can optimize your AdSense ads in several ways. For example, you can try text ads only, image ads only, text & image ads to find out which ad format is performing better.

Google recommends wide ad formats like 728 x 90, 336 x 280, 300 x 250, and 160 x 600 as they’re more advertiser friendly.

When you use the recommended ad formats, your AdSense ads should perform well because of increased competition. Why? Because the recommended ad formats by AdSense are the most popular ad formats and hence almost all advertisers must be targeting those ad formats.

So it increases the competition naturally and Google will be showing the highest paying ads on your website. But it’s also a good idea to try different ad formats as Google is now offering a variety of ad formats (including responsive ad units).

I would recommend A/B testing on your website to find out the best performing ad formats. Like, you can do A/B testing by trying different ad types, ad formats, ad colors, and then by placing your ads at different sections on your website (above and below the fold) to find out which position is offering the best CTR).

But what if your AdSense earnings are low even though you have good a CTR? In that case, I would recommend ad controls though Google mentioned that blocking any ad will reduce our potential earnings