How Often to Post on Facebook
Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.
As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That’s never worked for me. It may be that more people are online and sharing then, but I think that just means I’m lost in the crowd.
I find it best to post before 6:30am Pacific, or after 8:30pm. I post 2–3 times per week.
When your audience is online will determine when you should post. Be sure to check your Facebook Insights.
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